The Chimp Store get creative with the OG Red Nike Air Max 1 Ultra Moire, making them look like balloons in this shot.

Always one for a tongue-in-cheek approach to presenting product, Leeds locals The Chimp Store have cracked it with this balloon themed shot of the Nike Air Max 1 Ultra Moire sneaker that we announced last weekend. They are supposed to be incredibly light, but not this light.

A good bit of fun, executed well, as expected. Head over to The Chimp Store to pick up a pair for £105.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.