alife & PUMA announce collaborative collection for SS15

alife PUMA SS15 collection 01

New York streetwear staples alife are teaming up with PUMA for SS15 to bring this loud collaborative collection.

alife collabs used to be some of the best back in the day. They don’t seem to be as often these days, or maybe I’m just not as in tune with the brand as I used to be, but this collection takes me back to some of the classic alife Rivington Club (ARC) collaborations. A strong use of the ARC diamonds features throughout, put to best use as a polka pattern. Parts of the collection are classic streetwear, nothing too crazy, while others are brilliantly loud, namely the joggers. It’s great to see joggers making a solid come back in collaborations recently and alife have killed it with these half polka ones.

As for footwear, it looks like we can expect to see a Suede and an R698. We’ll take a closer look at those soon. Apparently, this is the first of at least 2 drops, but we don’t know exactly how long the partnership has been set for.

Drop 1 of the alife x PUMA collection lands on 14th February at size?, END., WellGosh and Hanon.

alife PUMA SS15 collection 02 alife PUMA SS15 collection 03

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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