Le Coq Sportif announce their SS15 Tricolor Collection with this lookbook, shown for the first time exclusively on The Daily Street.

Not only does this lookbook showcase the new Tricolor Collection from LCS, but it also gives a strong nod to the brands football heritage, something that LCS are said to be making a firm focus for 2015. With their main sport being cycling at the moment, and their heritage focus on running and tennis, it’s nice to see the French brand showing some love to their football roots as well.

Inspired by football, the collection features a number of clean, staple leisure garments from Le Coq Sportif, keeping the branding simple and traditional. Amongst the ’90s throwback collections that they’ve been putting out lately, collections like these are important to keeping that cleaner, quieter sportswear aesthetic that the brand do so well.

The Tricolor Collection is available now from Le Coq Sportif.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.