Wood Wood x Champion by Rebecca Naen for The Daily Street

Wood Wood Champion by Rebecca Naen for The Daily Street 01

Photography: Rebecca Naen
Styling: Alex Synamatix
Hair & Makeup: Theresa Davies @ Carol Hayes
Model: Giza @ Established Models

Danish fashion house Wood Wood have teamed up with American sportswear stalwarts Champion to create a great capsule collection. We liked it so much that we worked with London based photographer Rebecca Naen to bring it to life in this shoot.

The collection features several reinterpretations of classic sporting items, including a coaches jacket, tennis dress, cycling shorts, sports bra and polo shirt. All putting to use a bold black, navy and white colour scheme, the collection is tight, but packs a strong visual punch. With Wood Wood behind the creative wheel, that should come as no surprise. Here’s what Wood Wood co-founder Karl Oskar Olsen had to say about why they worked with Champion on this collection …

For me, Champion reflects American sportswear legacy as the most authentic brand of all. The brand also relates to my youth as it played a major part of the whole graffiti/hip hop culture in Copenhagen in the 90s, where Champion hoodies and basketball jerseys were obligatory.”

The Wood Wood x Champion collection is available to buy from the Wood Wood store and key stockists now.

Shot on a 1960s Polaroid Land Camera 160, the shoot takes the collection out of the clean studio environment that it’s previously been seen in and puts it in the context of South London’s estates. With her recognisable use of light and location, Rebecca gifts both the model and the collection a wealth of beauty and power in the way that we often love in her work.

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Giza wears Wood Wood x Champion Sports Bra & Slim Shorts.

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Giza wears Wood Wood x Champion Sports Bra & Slim Shorts.

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Giza wears Wood Wood x Champion SS Fleece Sweatshirt.

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Giza wears Wood Wood x Champion SS Fleece Sweatshirt.

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Giza wears Wood Wood x Champion Coaches Jacket, Sports Bra & Perforated Polo.

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Giza wears Wood Wood x Champion Sports Bra & Perforated Polo.