ACRONYM® SS15 – Jackets

Acronym-SS15-Jackets-01One of the more illusive brands of the fashion world, ACRONYM® continues its creative pursuit of blending modern technology with unprecedented modern style. Here, we look to some the highlights from the brand’s SS15 ‘J’ category.

Founded in 1994 by Michaela Sachenbacher and Errolson Hugh ACRONYM® has established its presence in the design and fashion world, by focusing on creating apparel that blends style and technology in a seamless and harmonious way. Over past two decades the brand has gained a cult like following. The growing popularity and emergence of technical apparel has attracted a design literate audience seeking products that go beyond the norm.

The main driving force behind ACRONYM® is co-founder Errolson Hugh, who is also responsible for designing Stone Island’s Shadow Project and pieces of the Arc’Teryx Veilance range. Needless to say, these are outstanding achievements in design and fashion. Though, it’s through ACRONYM® that Hugh pushes more innovative and challenging ideas. 

Brighton based store Peggs & son have taken delivery of three jackets from the SS15 collection. The J27-GT, J29-S and J44-GT are available, with each jacket displaying ACRONYM®’s innovative and challenging design approach.

All three jackets available in limited numbers now. Head over to Peggs & son for more details.

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Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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