Following up on a recent collaboration between adidas Originals and Pharrell Williams, the two present a new project featuring the adidas Superstar.
Taking the idea of individuality and how one communicates their style in personal ways, Pharrell Williams takes the iconic adidas Superstar silhouette and transforms it via a spectrum of 50 different colours. The ethos behind this pack is to give each person the freedom to express their particular vision through a specific colour or colours. It’s a celebration of diversity. 50 colours, 50 choices.
Leading up to the launch of the Supercolour pack, one lucky person has the chance to win the entire range of the Supercolour pack, in their size. All you have to do is just sign up to the Supercolour newsletter on the special Supercolor site.
The whole pack will be available globally from March 27th on the Supercolour site.