Non Conformist Summer 2015 collection

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Offering a huge selection of key summer apparel pieces and headwear, UK brand Non Conformist’a Summer 2015 collection riffs on political and social disputes.

Combining a balanced mix of Scandinavian design influences, strong graphic narratives and advanced print techniques, the collection is varied and successfully communicates the brand’s vision of dissidence and rebellion. An attention to tailored and exaggerated fits shows confidence from the brand’s designers and compliments the brand’s rebellious ethos.

In the future a more experimental approach could bode well for the brand. Looking beyond the message and focusing on the technical details, the collection is strong and executed to a high standard. Harnessing that design skill-set with an even more subversive approach to the shapes and fit of the garments, could be what makes Non Conformist that touch more unique within the UK’s fashion landscape.

For now, you’re treated to a very impressive collection which looks set to release in late July.

Check the brand’s Twitter for updates.

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Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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