RAINS aims to provide practical outerwear for modern living. Combining style and function the brand focuses on reinterpreting the traditional raincoat, by being inspired by and intrigued by rainy days – instead of a more negative outlook. That positive outlook has motivated the brand to make products that allow an approach to outdoor living, especially in Denmark, that much easier.
It’s a similar deal, weather wise, here in the UK and RAINS products will no doubt be of interest to many across the country. The SS15 collection contains three collections: the Essentials, Apparel and Signature collections.
In the essentials you’ll find classic shapes of traditional nordic rain jackets and they provide the foundation of the RAINS collection. Focusing on function and simplicity, the Apparel line provides more dynamic and functional features from snap buttons to technical rubber fitting. Finally, the Signature collection contains more contemporary designs.
Available from RAINS UK now.