Goodhood ‘Strange Days’ SS15 women’s lookbook ft. India Rose James

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Goodhood present their Spring/Summer 2015 women’s lookbook titled ‘Strange Days’ and modelled by India Rose James.

It’s rare that an independent store has as strong a selection for both men and women, but it’s even more rare to find a store where the style of buying for both men and women is unique, while sharing a common thread. Goodhood have that. It’s well known that their buying team is one of the best in London, managing to present a style that is recognisably them.

Here we see some of their highlights from their SS15 women’s collections, modelled by friend of the store India Rose James aka the heiress of Soho. The lookbook is no-fuss, as expected from the Goodhood camp, but still injects plenty of fun and attitude through India’s modelling and the Goodhood styling.

Head over to Goodhood to shop the items featured in the lookbook.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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