Nike open first ever women’s only store in Europe in London

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Nike continue their commitment to the female market, opening their first European women’s only store on King’s Road in London.

Taking proud place as the third women’s only store for Nike (after Shanghai and Newport Beach), the London women’s store occupies 207 square meters, offering the latest in women’s training gear from the Swoosh. Alongside the usual retail experience from Nike, including the latest goods and gate analysis, the store also offers pant hemming and bra fitting.

The store will also encapsulate Nike’s push to increase community from their stores, with free weekly Nike+ Training Club classes and a Nike+ Run Club. Expect one-off events with a female focus to start happening at the location also.

On a side note, those white bags with gold foil branding are going to become a fashion item in their own right, as I’m sure was the intention.

Nike King’s Road
33 King’s Road
London
SW3 4LX

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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