A.P.C. Autumn/Winter 2015 pre-collection shot by END.

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Parisian brand A.P.C. release their pre-collection for Autumn/Winter 2015 – a somewhat ideal selection for the schizophrenic British weather.

Combining candles, Derby inspired footwear, understated lightweight knitwear, graphic sweatshirts and somewhat suggestive tees – “Try it / Try it / You’ll Like It” – the menswear brand once again hit all the right notes. The brand has always sat on the right side of formal, a trend they’ve continued here with the likes of their tailored shorts and casual shirts.

The colourscheme of the clothing within the lookbook matches the location nicely, with the minimalist backdrop being made that little bit more striking by way of the use of natural light and clever shadows. END. have sublimely channeled the clean aesthetic A.P.C. are renowned for here, putting it to creative use in the photoshoot.

The full collection is now available at END.

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Jonathon Bartlett

Jonathon is a freelance writer specialising in fashion and music journalism, having worked for the likes of MOO, Monocle, Light & Heavy and Versus Magazine.

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