Recap: VELOUR by Nostalgi x Sperry Top-Sider launch (Gothenburg)

Sperry by Velour launch Gothenburg The Daily Street-1

Last week we headed over to Gothenburg, Sweden, to celebrate the launch of the second VELOUR by Nostalgi x Sperry Top-Sider collaboration.

If you haven’t been before, Gothenburg is a beautiful place. Calm, clean and stunning, the city is the kind of place you start considering wether or not to move to. Gothenburg is the home of VELOUR by Nostalgi, the local brand that started over 10 years ago. We hopped on a plane and headed over to have lunch with the VELOUR guys before attending the in-store launch event. There’s always something strange about attending a mid-week launch event in another country; they’re exactly the same as at home, but somehow different.

Music was flowing, as was the free beer and strange flavoured sparkling water (must be a local thing), with a particularly full shop that soon spilled into an afterparty at what was one of the best venues I’ve ever been to. The only way I can explain the place is a five story town house or mansion that someone has bought to use as a club, but not changed the eccentric decor. Eating a cheeseboard and charcuterie platter at gone midnight on the fifth floor while listening to live blues is a memorable experience.

Thanks to Sperry Top-Sider and the guys at VELOUR by Nostalgi for having us over and being great hosts.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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