The bathrobe seems to be the streetwear accessory of choice at the moment and Supreme weren’t the guys to kick it off, but they’ve joined the game by teaming up with luxury homeware brand Frette.

You might think this is another one of those crazy Supreme accessories that no one saw coming, but it’s actually a bit of a done thing now to make a gangster bathrobe. As far as I can remember, Pigalle started the trend with their luxurious purple and gold HOTEL PIGALLE numbers. Here we see Supreme do their version, teaming up with luxury brand Frette on one of their classic terry cotton bathrobes.

Branding is subtle and uses a tonal embroidered logo on the back, as well as a small box logo printed on the tab on the inside. It would have been cool to see them use a mini box logo embroidered on the front chest, like on their zip hoodies. Maybe another time.

For those thinking “£138? Are you crazy?”, I hear you. However, Frette offer very similar white terry cotton bathrobes on their website that range in price up to £260. The bathrobe game is a baller one.

You can buy the Supreme x Frette bathrobe over at Supreme now.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.