In an interesting move, London based sales agency a number of names* are opening their own store in London. We take a sneaky look around.
Stocking a few of their clients at launch, including FPAR and Gourmet, the store mainly focuses on the anon* own brand, something that up until now was not for purchase. For those less familiar with anon*, they sell and distribute the likes of A Bathing Ape, aNYthing, BBC, ICECREAM, Human Made, Ebbets Field Flannels and Cav Empt. It’s a tasty roster. What those familiar with anon* may be less aware of is their hands-on involvement with a lot of their brands, also helping with product design. They aren’t new to this game. In fact, Craig Ford, head honcho at anon*, opened the first ever BAPE store outside of Japan back in 2001, 7 years before he founded anon* in 2008.
“The store will sell a hand picked selection of all a number of names* brands plus a few other brands all will be from people and brands we already have a personal relationship with, many will be exclusive to the UK, unavailable elsewhere in the EU. We will also be selling for the first time a number of names* own brand product previously only available to friends and family; tee’s, sweats, hoods, caps and accessories to include mugs, pencils and badges. The a number of names* store and webstore will be on the only place they will be available. We will also collaborate with our brands to make exclusive co-branded products.” – Craig Ford
The store resides at 4 Upper James Street, London W1F 9DG (aka the old BAPE store unit) and opens this Saturday 23rd May.
While waiting for the store to open, check out the a number of names* webstore.