One of their most progressive silhouettes to date, adidas Originals presents an array of new renditions of the established Tubular Runner. Featuring adidas’s innovative Primeknit technology, the Tubular gets a new blend of technology and aesthetics injected into its DNA.
There are four available colour ways available in stark, subtle tones and patterns – including a distinctive Primeknit snake print. Aiming to bring the Tubular Primeknit aesthetic to life, adidas Originals called upon the creative vision of CHAMP Studio to reinterpret the collection. Shot by Ollie Adegboye and Roberta Schmidt, the Barbican centre provides a backdrop against the collection’s similarly brutalist design visuals, with moody colour tones and angular lines.
Both men’s and women’s versions will be available online from 1 July 2015 through the adidas UK store.