Fred Perry launch ‘Exhibition’ premium footwear

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Today, Fred Perry launch their brand new tier of footwear going under the title ‘Exhibition’, where each season will see the brand rework their classic 1980’s tennis shoes in premium materials and fabrications.

“A proud display of reworked classics” is the fitting tag line, launching with premium cracked leather on both reissue tennis shoes. A very minimal finish on both, with tonal branding and a tan leather foot-bed giving the shoes a premium feel. The concept of Exhibition is also interesting for Fred Perry as it gives them an opportunity to play with materials they wouldn’t normally use, while also opening the doors to special projects with plans already being made to work with globally known sneaker doors such as Hanon, Bodega and Atmos, to name but a few, as well as continue the tier with an ‘April Showers’ pack coming next year.

The debut Fred Perry Exhibition collection is now available from the brands web store, both priced at £85.

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Jamie Szulc

One of three co-founders of THE DAILY STREET, Jamie specialises in menswear and is currently Footwear Account Manager at Fred Perry.

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