As Drake mania explodes on the internet yet again, thanks to the official video for Hotline Bling, Canada Goose announce the latest instalment in their OVO collaborations.

It’s great timing. Hotline Bling has broken the internet, so Canada Goose couldn’t pick a better moment to announce this. However, I can’t help but notice Drake wearing a Moncler jacket in the video, which is surprisingly off-brand for a man who doesn’t mind dropping his sponsors’ names in lyrics and wearing an anything-but-subtle Jordan t-shirt on screen. They guy isn’t shy about his brand partnerships.

This latest partnership sees OVO drop their fourth collaborative collection with Canada Goose, including a Foxe Bomber with removable shearing collar for the guys, a Chilliwack Bomber for the ladies, and an OVO Ball Cap. Only 300 of each bomber jacket have been produced, each individually numbered to add to that super-hype.

The collection hits canadagoose.com and Harvey Nichols on the 24th October.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.