Newly launched London streetwear brand KUTULA get straight to the point with this shoot by Dean Martindale featuring Lily Bridger, two hot names on Instagram at the moment.

The debut collection from KUTULA doesn’t give too much away. It’s clear that the brand are looking to utilise bold minimalism as well as striking patterns, but that’s about as much as we can tell. It’s a strong visual, and one that is already getting a good response on Instagram, but that’s not too surprising considering how striking some of the pieces are. There’s a lot going on with their Urban Camouflage, but thanks to its lack of colour, it’s actually surprisingly easy to wear, especially for the ladies.

Inspired by the Zulu word for peace, KUTULA is a unisex brand offering a range for both guys and girls, both featuring the same pattern play and monochrome palette. We decided you’d probably prefer to see it on Lily Bridger however.

Head to the KUTULA website to learn more about the brand.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.