“What The Max 1″ concept by Alex Synamatix

We're all familiar with the What The Dunk shoe from 2007, mashing up some of the most hype Dunk SB's into one super-hype release, but what if Nike did the same with the Air Max 1? Our Managing Editor Alex Synamatix has dreamt up what he thinks it might look like.
26 March, 2014
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Nike Air Max 1 OG Red sneaker cake

When we were asked to be the official UK media partners for Nike's Air Max Day, we instantly started wracking our brains for how to best celebrate through the content and one thing became very clear very quickly... we need a cake!
26 March, 2014
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Interview: Stevie Gee on working with Nike SB

With Nike SB opening their first space in Size? on Carnaby Street this coming Monday (17th February), we sat down with the man they have commissioned to design bespoke artwork for the space, London artist and illustrator Stevie Gee.
14 February, 2014
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Black Scale by Rebel Yüth

Urban Industry have drafted the illustrative talents of John Speed aka Rebel Yüth to showcase the latest product from California's Black Scale currently available from the store.
15 January, 2014
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