Tag Archive: Air Max Day

“What The Max 1″ concept by Alex Synamatix

We're all familiar with the What The Dunk shoe from 2007, mashing up some of the most hype Dunk SB's into one super-hype release, but what if Nike did the same with the Air Max 1? Our Managing Editor Alex Synamatix has dreamt up what he thinks it might look like.
26 March, 2014
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Starting a revolution: Tinker Hatfield and the Air Max 1

The Air Max 1 kick started a revolution in athletic footwear design and product marketing in 1987, paving the way for the Air Max line and the Nike we know now. We sat down with the man behind it all, Tinker Hatfield, the farther of Air Max (amongst other things).
26 March, 2014
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10 most underrated Nike Air Max sneakers

With the world celebrating Nike Air Max Day today, there is a very justified spotlight on the Air Max 1 and the more successful Air Max models, but there's a wealth of design gems in the Air Max line. We take a look at 10 of the most underrated Nike Air Max sneakers.
26 March, 2014
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Nike Air Max 1 OG Red sneaker cake

When we were asked to be the official UK media partners for Nike's Air Max Day, we instantly started wracking our brains for how to best celebrate through the content and one thing became very clear very quickly... we need a cake!
26 March, 2014
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