On the eve of his debut collection for adidas Originals dropping, we sat down with Gary Aspden to discuss the first Spezial collection, why he's done it and how the globalisation of culture has affected brands like adidas.
Last week we delved into the workings behind, and the footwear offerings, from the forthcoming adidas Originals x Spezial collection. Now we can turn our focus to the cultural and emotional impact that adidas has had on the lives of its avid fans and collectors.
Back in July the Hoxton Gallery played host to over 650 pairs of adidas trainers curated by one man; Gary Aspden. We sat down with Gary to talk about where this love affair came from, how he later came to work for adidas and why he put the show together.
This Thursday evening saw the opening of a new exhibition from adidas titled Spezial, put together by long time adidas fan and collector Gary Aspden, himself now a working adidas consultant and a friend to many of the world's biggest collectors of the brand with the three stripes.