Make Ink are a London based art collective that specialise in arts based branding projects, and they are very very clever!
‘Project Origins’ is their latest art project, based on Adidas Originals and playing around with the idea of the heritage and history of ‘the brand with the three stripes’.
It’s a wicked idea, and full of good old tongue in cheek humour. Or as Nick Hussey (Director of Make Ink) would say; “a concept created by us as Make Ink to test the online environment. We specialise in the subversion of branding through art … and like everyone else, we love dinosaurs”. So true.