Nike Sportswear London Destroyer Jacket


This Monday (8th Feb) sees the release of the much anticipated London edition to Nike’s Destroyer varsity jacket campaign.

The jacket is the classic Nike Letterman silhouette, originally developed in ’06 as a varsity jacket using tech materials and techniques whilst keeping a classic silhouette. When I say tech materials and techniques, I’m talking about laser-cut, waterproof, bonded zips! This jacket is the king of varsities, and a well designed, understated way to rep your ends.

This limited edition jacket drops tomorrow at the Nike 1948 concept store and Selfridges. The price has not been revealed, but I’m guessing that this kind of high-end product will not be going cheap.

To celebrate the release, Dazed rounded up 8 folks that represent London (even though I can count 9) for a little questions and answers session and a photo-shoot. Peep the article here and check the pics below …


Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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