Nike x Undercover ‘GYAKUSOU’ Collection

Nike and Jun Takahashi (founder & head designer of Undercover) have come together to create the first GYAKUSOU performance running collection.

Taking running technology and fashion design and putting them together like many collaborations before, the GYAKUSOU collection stands out from the crowd by focusing heavily on running rather than fashion. Although this is a very stylish collection, the main importance is running and this comes as no surprise when you learn how obsessive Jun Takahashi is about running … “The more I ran, the more I came to enjoy it and I became increasingly focused. Now, I run 12 or 13km every other day. It’s kind of like meditation to me – but with adrenaline.”

In Tokyo it is traditional to run clockwise around parks, Takahashi and his small team of dedicated runners enjoy running counter-clockwise instead and this is reflected in the name GYAKUSOU which comes from the Japanese words ‘gyaku’ (meaning wrong way or reverse) and ‘sou’ (meaning run or running). This level of detail goes all the way from the name of the project down to the smallest details including the pockets of the shorts, which include individual dedicated pockets within them so that your objects do not rattle against each other when running, allowing for a more silent running experience. “I was using every pocket my pant had. Now with this pocket system, you can put things in with order without making noise. I think that will help the regular runner.”

The collection is filled with ultra-tech materials and incredible thought for detail in functionality. Using laser cut, no sew construction, strategic seam placement and Dri-FIT sweat-off panels this is one of the most technical collaborative collections out there. Little details such as the watch window on the Fabric Mix Jacket and soft material on the end of one arm for wiping your forehead increase functionality and reduce effort when running.

Dark, subtle colours are used as a direct counter-action to the common bright neon colours of running garments, for those that want to run un-noticed. Reflective safety detailing ensures that the collection remains practical at all times and a recurring red trim refers to the artery vein as a reference to health.

Dropping in select stores in October 2010, the collection (including garms and footwear) will be available at Foot Patrol and Nike Town. Takahashi requested it was stocked in select Nike Town’s across the globe to ensure that it was easily accessible to runners and to remind us that the collection is focused on running over fashion.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

Previous PostNext Post