Recap: Denham 1st Edition & Re-Cut Launch Party

Last night saw the launch of Denham’s new ‘1st Edition’ and ‘Re-Cut’ collections exclusively at PRESENT in London. We headed down to snap some pics and show you what treats were in store …

It’s always nice (and noticed) when a brand puts a great deal of attention into the little, almost pointless, details at an event and Denham did exactly that with style and class. The attention to detail was incredible, with branded champaign glasses, custom made Sake bottles that looked like Victorian medicine, branded sake shot glasses and denim hangers that looked like old Victorian brass handled scissors stabbed into the wall. It’s fair to say that they went in hard on presentation … and that is always appreciated.

The clothes themselves were top notch as expected, with a selection of high-end denim again featuring minute attention to detail, some heavyweight chinos with braces and some incredible jackets ready for the Winter. I strongly suggest dropping by PRESENT when you are next in East London, getting hands on with the collections and asking for one of the staff to talk you through the details (it’s worth it!).

Back to the party … a selection of booze flowing through the room (some VERY strong) and some fine sushi lead to a group of very happy people standing round trying on coats and handling trousers. Check out the photos below and drop by the store over the next couple of weeks to get a good look for yourself.

Photography: The Daily Street

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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