I’m the first to admit I’ve never been the biggest fan of VA-G’s work, but when I saw this video preview of their upcoming Spring/Summer collection, I wanted to give you a chance to have your say.
The brand has always positioned themselves somewhere between streetwear and high fashion, but that, in my opinion, has lead to the brand’s actual direction becoming lost in translation. Their line of tees and sweats presents nothing out of the ordinary (the brand’s recent collection for G-Shock East shows no real progression graphically from their earliest screen printed wears), and personally, I think it dilutes their over all message. The brand’s cut & sew is what gets the most attention, particularly in the UK hip hop/grime scene, and rightly so, it definitely IS something different.
The new collection comes from a military inspiration, and includes sweatshirts with additional zips and leather patches, drop-crotched denim, jackets and shirts (and also a few items for the girls), but I’m just not sure how ‘wearable’ this stuff actually is. Let us know your thoughts in the comments below – is it all a bit over the top, or are VA-G leading the way for independent designers in the world of streetwear. Lookout for the new collection this month at VA-G.