Today, online sneaker store Crooked Tongues took their shopping experience to a new level (and a new platform), launching their Facebook store.
You may have noticed Facebook stores popping up on your favourite shop’s Facebook pages over the past six months or so, as they become more and more popular in e-commerce. I believe ASOS were the first to launch a Facebook store, which comes as no surprise really. Personally, I don’t quite like the idea of them – I completely understand why they are a great idea for the store, and they do work (trust me, I’ve read a lot of statistics on these things and the sales figures direct from Facebook can be quite scary), but perhaps I’m old-fashioned in my dislike of Facebook essentially becoming the internet as a whole.
Whatever your view on Facebook stores is, they are here for now and at least we now have a dope one to add to the ever growing list of not-dope stores with Facebook shops, so big up the CT family for that. Plus, it’s great to see a store that represents a more underground culture in Britain making big moves like this.
The store itself houses every product on Crooked Tongues within a small window on their Facebook page, which must have been a pain to design as that’s a lot of product. Easy to browse, view and use, the store is most definitely a success in my eyes. The added ability to be able to add comments and ask for advice directly within the store is a really good touch. At the end of your browsing, commenting and liking, you’re taken through to the CT website to finalise your purchase.
Head over to the Crooked Tongues Facebook page to check out the store for yourself, and make sure you let us know what you think of both the store and the general idea of Facebook stores in the comments section below.