Norse Projects AW12 Lookbook


Norse Projects present a clean and playful lookbook for their Autumn/Winter 2012 collection.

It goes without saying that this lookbook features some incredible clothing, but the styling seems to have taken a step up with this one. Still retaining that Norse Projects vibe, the design behind this collection, teamed up with stylist Stephen Mann makes for a very simple selection of outfits that somehow have an abundance of character to them. Photographer Jonas Bie has captured the clothing with perfection, using techniques that really display the textures of the materials and emphasises the rich colour palette.

I can’t fault this lookbook, it does everything a good lookbook should; displays the clothing well, presents some practical and adventurous outfits, represents the brand’s identity and has a bit of fun while doing it. A definite move away from last year’s outdoor lookbook, Norse Projects seem to be getting involved with stripping lookbooks back to their bare minimum.

The collection has already started landing in stores over here, so go check out Goodhood, Oi Polloi and End Clothing to see what’s in.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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