Style Britain Presents: Behind The Brand – Grind London

As part of the new Style Britain series showing on SBTV’s recently launched fashion channel, ‘Behind The Brand’ this week takes a look at the story of a favourite of ours, Grind London.

Grind is a brand we’ve followed for some time now, and it’s been great watching them grow from a line of T-shirts into an impressive range of their own tailored clothing. Grind co-founder Youssef Metwali talks about his own journey with the brand, in taking it from it’s origins to what we see today, and also lets us into what life as an independent brand is like.

Check it out above and head over to SBTV Fashion to see the other videos released so far, including a Behind The Band segment with Trapstar.


Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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