Video: Triwa Spring/Summer 2013 Collection

Stockholm watch brand Triwa present this short story lead video to present their Spring/Summer 2013 watches and sunglasses.

The video itself is clean and crisp, as you would expect from the brand f you are familiar with their designs. Triwa aren’t afraid to get artistic when it comes to promoting their wares, as we’ve seen before with their “Adding Colour” project with Dominic Wilcox and their more recent ink art by Alberto Seveso. With these creative expressions in mind, this is actually a very reserved visual for the brand, keeping things very traditionally ‘fashion’ and featuring a guy and girl searching out each others love. The one thing that makes it more Triwa is the ending – without giving too much away, it puts a sarcastic spin on the storyline that precedes it.

Check out the Spring/Summer 2013 collection over at the Triwa website.


Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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