This evening Goodhood launch their new in-house line titled “GOODS”. We take a look at the first collection.

Goodhood are no strangers to in-house clothing lines, having had a string of great collaborative collections with the likes of R. Newbold and Norse Projects as well as their own accessories line called “” and small runs of t-shirts with long term collaborator Gasius. However, as far as we know, they’ve yet to launch their own official in-house brand, until now.

This is where GOODS steps in to the frame. GOODS is a long overdue (in our opinion) in-house clothing line from the savvy folks at Goodhood. For the debut collection the designers have focused on some of Goodhood’s staple loves; tie dye t-shirts, plain Oxford cotton shirts, bucket hats and polkadots. It’s a shameless expressions of some of the stores well know love affairs in design.

The collection also appears to play host to what looks like a collaborative capsule collection of t-shirts with Dazed and Confused. Wether this is an official collaboration, a homage to the publication or simply a coincidence is unclear at the moment.

The collection has just launched in-store and online at Goodhood now.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.