Following the launch of their #shinebright campaign earlier this year, vitaminwater now bring their experience with London’s Trapstar to a close, presenting a pop-up store featuring young brand Man Up Girl, winner of the #shinebright competition.
Trapstar frontman Mikey, who was one of six creative leaders who featured in vitaminwater’s #shinebright campaign, has selected South Coast brand Man Up Girl as the winner of the competition, providing his insight into the industry as a successful brand leader and ultimately the opportunity for Man Up Girl to sit alongside Trapstar in the new pop-up store. The two have also produced a short showreel to showcase the collection, which you can watch below.
Man Up Girl is a female focused brand that takes influence from the styles and colour palettes of the 90s, mixing brightly coloured sportswear, allover print twin-sets and a selection of more feminine items. Their collection include t-shirts, sweatshirts and tech outerwear, along with skirts, tops and dresses.
The vitaminwater and Trapstar pop-up store opens at Boxpark this Friday and will be remain there for the whole weekend. A launch event is to be held this Thursday evening from 6pm, with music provided by Piff Gang’s DJ Motive. Congratulations to Man Up Girl on taking the winning spot.
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