oki-ni present their latest FOCUS feature, this time shining a light on the Spring/Summer 2014 collection from Paul Smith.

Shot in the rooms of the South Place Hotel, the shoot reflects the psychedelic inspirations behind the collection through the use of bold colours and neon lights to reflect the hedonistic 1970s theme that inspired Paul Smith. The shoot is a bold and striking visual that puts a very “oki-ni” aesthetic to the Paul Smith brand, something that’s very interesting to see.

Head over to oki-ni to see and purchase the collection.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.