END. x Wood Wood capsule collection

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After a quick preview earlier this week, END. provide a more thorough overview of their impending collaboration with Wood Wood. The collaboration celebrates END.’s tenth anniversary and the two parties’ longstanding friendship.

The collection plays on the idea of the roman numeral ‘X’. It’s a simple theme that plays on both the relevance of the numeral for END.’s 10th anniversary and also its usage for collaboration projects. While using that as the main idea we see Wood Wood resurrect their classic hour glass/eternity symbol (from 2010) for the collection. The eternity symbol is implemented on refined outerwear, shirts, t shirts and headwear.

Here we see Wood Wood going back to their roots with a focus on bold graphics and a more subtle approach in comparison to their SS14 effort. It compliments END’s meticulous and simple approach to design and feels like an appropriate way of celebrating the two brand’s longstanding relationship.

Available from END on Saturday 30 August.

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Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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