A year ago, Garbstore launched their first dedicated outpost outside of the UK, with the addition of a new store in LA. To coincide with the launch of their AW14 collection, the ‘Within The Bills’ lookbook depicts the brand’s transition to US.
Shot in downtown LA, the lookbook sees the brand exploring the surrounding areas of the city’s centre. It seems to play on the simple idea of exploring a place that’s new. That makes sense for a brand from London finding its way in the contrasting LA lifestyle. A lot of lookbooks turn to the exploration idea without any meaning or context behind it, but it feels appropriate here.
The collection itself, the rich analog photography by Nick Estrada and location choice work in harmony to create a lookbook that doesn’t feel contrived or disjointed. There’s a selection of outfits here that present Garbstore’s commitment to creating quality garments and providing the best in global vocation and casual wear.