Take a look inside the new Nixon Carnaby store

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Having opened it’s doors to the public last week for it’s soft launch, we take a look inside the brand new Nixon Carnaby store in London.

It’s actually quite surprising to think that up until now Nixon haven’t had their own flagship store in London, but thankfully that has been corrected and they have taken up residence on Newburgh Street in London’s famous Carnaby area. The store features a striking black and white front with an equally sleek interior. A selection of Nixon watches welcome you into the store, showcased on pillars that appear to sink into a glass box to resemble the undulation of a wave.

Behind the glass box is a wall of watches, showcasing the best from the nixon line, while the opposite wall shows some of Nixon’s non-watch related offerings, including clothing, accessories and bluetooth speakers. Tucked next to this wall is a small cabinet reserved for Nixon’s premium offerings, with the watches in this cabinet reaching prices of £1,000.

Right at the back of the store is what makes this location such a gem for London – the customisation bar. Manned by Tobias Drew, this is where you will be able to come in, select one of three watches (the 48-20 Chrono, Sentry or Time Teller), and have it customised to your specifications. Once you’ve selected the housing, face, and strap (much easier said than done), Tobias will laser etch the back of the watch with your own custom message or name. It’s a cool service and takes a surprisingly short amount of time. You can see some images of our own The Daily Street custom watch over on our Instagram. This service will be launching to the public on November 7th, but you can pop into the store beforehand to schedule a customisation session.

Be sure to check out the store next time you’re in the Carnaby area. If you’re interested in customising a watch, I’d strongly recommend getting a session booked in ASAP as they are filling up fast. Check the Nixon website to see what product the brand are currently offering. Be sure to check out our video about the customisation bar.

Nixon Carnaby
6 Newburgh Street

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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