Video: Nixon Customization Bar, London

Video: Alexander Ingham Brooke

Nixon CEO Nick Stowe talks us through the newly opened Customization Bar in their London store, while we get hands on at creating a one-of-a-kind Nixon Sentry in this video.

Having announced the store on the blog back in October, we’ve been keeping this video pretty quiet while we awaited the official opening of the highlight of the store … the Customization Bar. Manned by Tobias Drew, the Customization Bar is what has had every Nixon fan talking with excitement. Currently, there are 3 watches available to work on, the 48-20 Chrono, Time Teller, and Sentry.

In the video above, you can see the process that goes into creating your own custom watch, as well as the attention to detail required of Tobias. It’s also worth noting that the laser etching machine is a lot of fun.

The Customization Bar is by appointment only. To book an appointment, head in to the store or give them a call on 020 7434 4519. See more from Nixon on their website.