Are New Balance releasing a cycling line?


New Balance tease their forthcoming C-Series with this visual and release date, dropping not-so-subtle hints that it will be a cycling line.

So far, this is all the info New Balance are providing: the name of the line, the above image and a release date of 22nd January 2015. Along with that, a New Balance spokes person has given us the following clue (it’s not hard to decipher) …

The N-logo shown in the provided image helps inform you as to the purpose and specific nature of this category – and may also help you decipher what the “C” in “C-Series” stands for”

Considering that the N-logo in the image is the main focus and is made from hi-vis reflective materials found on traditional cycling utilities, we’ve put 2 and 2 together.

Expect to see more about the range as the release date approaches.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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