Men’s online fashion store MR PORTER have launched their own mammoth sports department, MR PORTER SPORT.
MR PORTER don’t do things by half, so when we heard a few weeks back that they would be launching MR PORTER SPORT and that it would be a big deal, we were interested to say the least. As one of the online retailers spearheading content marketing for online retail, I’m intrigued to see what they develop with MR PORTER SPORT. Launching with José Mourinho as their brand ambassador is a pretty decent step to get started.
Asides from the content, MR PORTER SPORT launches as one of the largest Nike stockists in Europe, so regardless of what you think of the store of the expansion, it will have an impact on things close to your heart (if you love Nike that is).
A big move from a big contender. We watch with great interest.
Head over to MR PORTER SPORT to check it out for yourself.