S.O.O.N x Mr. Phomer capsule collection

SOON Mr Phomer capsule collection lookbook 08

London streetwear brand S.O.O.N present their latest capsule collection, teaming up with London based creative Mr. Phomer.

Having being fans of each others work before meeting in the melting pot of London, Jonny S.O.O.N and Mr. Phomer finally come together to create this yin & yang inspired capsule collection. Reflecting their views on working in the creative and fashion industries of London, the collection shows both good and evil, joy and sadness, good times and bad times, reflected in the dark ‘Knifes To Gun Parties pt.2′ tee and the light ‘All Smiles’ long sleeve. The collection was designed by the talented Mr. Phomer exclusively for S.O.O.N

Shot by Vicky Grout, the lookbook takes place in front of a wall of fly posters, reflecting the self-made nature of both the S.O.O.N brand and Mr. Phomer’s career.

Celebrate the collaborative release this Thursday at The Alibi in Dalston for free, 9pm-3am with music from S.O.O.N family and special guests. Check the Facebook event for more info.

The collection drops on the S.O.O.N webstore this Thursday 7th May.

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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Comments

  • Freddy Rogers

    Anyone know where I can find this S.O.O.N cap which is being worn in most these pics?