Grind London bring their recent ‘In Season’ SS15 lookbook to life with this short video shot on location.
Filmed by Dominic Hanratty, edited by James Rees and directed by Grind London co-founder Youssef Metwali, the video gives an enviable view into the process of shooting their SS15 lookbook; kicking back poolside. As video lookbooks continue to prove their worth as a way for brands to express their message each season, but finally finding their place alongside traditional still lookbooks rather than trying to replace, this is a good example of how they can work in unison.
Check out the SS15 ‘In Season’ lookbook by Grind London here and head to the Grind London website to purchase from the collection.
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