Grind London bring their recent ‘In Season’ SS15 lookbook to life with this short video shot on location.

Filmed by Dominic Hanratty, edited by James Rees and directed by Grind London co-founder Youssef Metwali, the video gives an enviable view into the process of shooting their SS15 lookbook; kicking back poolside. As video lookbooks continue to prove their worth as a way for brands to express their message each season, but finally finding their place alongside traditional still lookbooks rather than trying to replace, this is a good example of how they can work in unison.

Check out the SS15 ‘In Season’ lookbook by Grind London here and head to the Grind London website to purchase from the collection.

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.