Universal Works have released the accompanying video to their SS16 ‘Not Another Catwalk’ presentation at this month’s London Collections: Men. A week ago we gave you a recap via Edward Li but this is a presentation that stood out for its ingenuity.
Titled ‘Not Another Catwalk’ the presentation turned tradition on its head by presenting the collection in a stop motion video by Allan Buxton. On one side of a screen the video plays and on the other side of the screen models wear the collection alongside more of the collection on rails.
The video of the presentation is an interesting take on how catwalk shows are perceived by those not attending on the front row, which is, funnily enough, the majority of people. All told it amounts to possibly the most meta-fashion video that I’ve ever seen.
Universal Works SS16 will be available from next year at UW stores, stockists and online.