Grind London have released their AW15 lookbook shot by Vicky Grout which is titled ‘Everything Always’. As in I want it all, all of the time.
In a year where there has been a lot of nice minimalism and general tonal-ness, this is a whole hearted everything-at-maximum approach. As with the previous seasons there is a video to accompany the lookbook which appears to be set in a super yacht. This brings to mind questions about how they got on to a super yacht to film it, but ultimately who cares; it’s still a cool video. Either way it’s super luxury, much like the collection is super nice.
This attitude is typified in the ‘very expensive championship’ print sweat and touched upon with the ‘talk is cheap, polyester is cheaper’ print which goes on to t-shirts and hats. The rest of the collection is tasteful with three more graphic prints adding to the line up along with the usual street wear staples with an especially bout it bout it little martini glass motif on a pair of sweat pants.
Available at Grind London.